Medium is singular and media is plural. From the Oxford
Dictionaries we get the definition of medium are: 1) materials or form used by
an artist, composer, or writer, 2) An agency or means of doing something, 3) a person claiming to be in contact with the spirits of
the dead and to communicate between the dead and the living, 4) the intervening
substance through which sensory impressions are conveyed or physical forces are
transmitted, 5) a particular form of storage material for computer files, such
as magnetic tape or discs.(Oxford dictionaries,2013) The classic media contain
film, radio, TV and other kinds of ways. The media exist in many different
sorts of environment (like political, personal, historical) and influence the
way of media and stories been told. (Stewart, Lavelle, & Kowaltzke, 2001)
Culture is a development process of intellectual, spiritual and
aesthetic. (Storey, 2006) Cyberculture is a series of ideas, issues and questions about what
happens when we combine the word cyber and culture. The prominent aspect of
emerging cyberculture is the question of community. It contains online or
virtual communities. Cyberspace is thousands of groups of people’s home where
share information, discuss mutual interest, play games and carry out business.
(Bell, 2001)
Why we need to learn media? In the
beginning of twentieth century, many media began to arrive: first cinema, radio
and TV. With the scale of the audiences grew of each new medium, the immediacy
of what was being presented is important. Keeping the pace of the development
of media could make it more close to audience.
Oxford dictionaries, (2013)
http://www.oxforddictionaries.com/definition/english/medium?q=medium
Stewart, C., Lavelle, M. & Kowaltzke, A. (2001) Media and
meaning: An introduction. London: British Film Institute.
Storey, J. (2006) Cultural theory and popular culture: A reader. 3rd
edn. Harlow, England ; New York: Pearson/Prentice Hall.
Bell, D. (2001) An introduction to cybercultures [electronic
resource]. London: Routledge.
没有评论:
发表评论